Business Development/Inside Sales

Classification​
Full-Time. Salaried. Exempt.

Salary Range
$50k-$55k depending upon prior experience.

Unlimited bonuses are available based on performance metrics.

Anticipated pay at expected performance level is $65k+.

Reports to
Vice President

JOB DESCRIPTION

Summary/Objective 
This role is responsible for building new pipeline for our Managed Services business through high-volume outbound prospecting and rigorous CRM hygiene. This individual(s) in this role will execute outbound cold calls and direct email outreach to targeted business contacts, qualify initial interest, and schedule initial appointments for our Account Executives (AEs). The individual(s) in this role will also own contact list creation, cleanup, and ongoing maintenance in the CRM to ensure data accuracy, reporting integrity, and repeatable prospecting process.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Execute outbound prospecting activities including cold calls and direct email outreach to generate new sales opportunities for the Company.
• Contact at least 250 new business leads per week (or as otherwise directed), and accurately document all activities, outcomes, and next steps in the CRM.
• Build, maintain, and continuously improve targeted contact lists aligned to Appalachia’s ideal client profile (ICP).
• Research and identify key decision-makers and influencers within target organizations (e.g., owner/CEO, operations, finance, IT leadership).
• Qualify initial interest and determine fit based on basic criteria (business need, environment, urgency, and willingness to engage).
• Follow up with prospects through a defined cadence (calls/emails) to progress conversations and reach a clear disposition (appointment set, nurture, not a fit, etc.).
• Schedule qualified appointments for Account Executives (AEs) and ensure complete handoff notes are captured in the CRM (who, what, why, timing, and any known pain points).
• Follow up with warm leads who have already shown interest by responding to marketing efforts.
• Maintain accurate CRM data hygiene including:
  • Creating and updating contact and company records
  • Standardizing fields and required data points
  • Removing duplicates and correcting inaccurate information
  • Managing lead/contact statuses and next-step tasks
• Coordinate with Sales leadership and AEs to review results, improve messaging, and refine outreach lists and processes.
• Represent Appalachia Technologies professionally in all communications and follow Company messaging guidelines.

Essential Core Values (the foundation of our culture!)

• We Salute Our Staff - ​ Our leadership is committed to, believes in, and listens to...our staff. There’s nothing we value more here at Appalachia.
• We Are One Unstoppable Team - We always put “team” ahead of ourselves. We are ego-free and know that we are stronger together.
• We Own the Client Experience - We genuinely want to help our clients (and each other!) succeed. It’s simply what we do, it’s what our clients deserve.
• We Communicate Relentlessly – We are passionate about open, honest and timely We understand that this...is a service differentiator.
• We Improve and Evolve – We continuously look for better, more efficient ways to do things, and we are always looking around the corner for “what’s next?”.

Required Education and Experience

Minimum requirements to apply:

• Associate degree in business, sales, marketing, or related field, or two or more years of related experience, or equivalent combination of education and experience.
• Prior experience in outbound calling, inside sales, appointment setting, or sales development (B2B preferred).
• Must demonstrate positive communication skills – written, verbal, and listening.
• Strong organizational skills with the ability to manage follow-up tasks and activity goals.
• Must be detail oriented with the ability to maintain accurate CRM records and activity documentation.
• Must be able to work effectively as part of a team and individually.
• Comfort using CRM software and standard business technology (email, LinkedIn, spreadsheets, internet-based research tools).

Preferred Education and Experience

Recommended or preferred items that are advantageous to applicants, but not required to apply:

• Bachelor’s degree in business, marketing, communications, or related field.
• Experience in MSP, IT services, cybersecurity, cloud, telecom, or technology-related sales.
• Familiarity with the TruMethods sales model or other structured sales methodology.

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This role operates in a professional office environment at our corporate headquarters or remotely. Tasteful business-casual dress is the norm while in the office. As needed, a more formal business-attire approach is expected when clients or potential clients visit, as well as when attending an event/conference or any other situation when you’re representing Appalachia Technologies.

Physical Demands 

While performing the duties of this job, the employee is regularly required to talk or hear. This is not primarily a physical role; however, some physical activity is required. This includes lifting and moving files and documents, moving promotional products, and occasionally moving office tables and chairs. The employee may regularly need to lift office products between 20 -50 pounds and occasionally lift or move objects up to 75 pounds.

Position Type/Expected Hours of Work
This is a full-time position. Hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m., 40 hours per week. Some circumstances will dictate workloads outside the typical hours and this role will be expected to be available for those tasks.

Travel

Travel is generally not expected outside of the local area, however some out-of-the-area and overnight travel may be expected for scheduled training, conferences, and other events.

Additional Eligibility Qualifications

None.

Work Authorization/Security Clearance

Applicant must be a US citizen. Appalachia Technologies, LLC does not sponsor individuals to be authorized to work in the US or stay in the US.

This role requires a satisfactory criminal background check.

AAP/EEO Statement 

EQUAL EMPLOYMENT OPPORTUNITY, AFFIRMATIVE ACTION & DISABILITY ACCOMMODATION POLICIES

Appalachia is an Affirmative Action Employer. We are committed to equal employment opportunity in all of our employment practices.  The Company will seek to provide reasonable accommodation for the known physical or mental limitations of a qualified employee or applicant as required by law.  Reasonable accommodation varies from case to case and is evaluated on an individual basis.  An employee who believes that he/she has a disability that affects his/her ability to perform a job-related function should notify his/her supervisor.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.