There's a moment every growing business reaches, usually when you're hitting your stride, where technology stops being something that "just works" and starts becoming a constraint.
Maybe it's the third time this month your team has worked around a system instead of through it. Maybe it's realizing your newest initiative is stuck in IT limbo. Or maybe it's just the nagging feeling that your technology should be enabling growth, not complicating it.
Here's the truth: your IT infrastructure is never neutral. It's either giving you the foundation to scale, innovate, and compete, or it's quietly creating friction at every turn.